Digital marketing encompasses various online strategies aimed at promoting products, services, or brands through digital channels. This includes tactics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click advertising.

Digital marketing leverages the vast reach and accessibility of the internet to engage with target audiences, drive website traffic, generate leads, and ultimately increase sales or conversions. With its ability to track and analyze data in real-time, digital marketing allows businesses to refine their strategies, optimize their campaigns, and deliver personalized experiences to their audiences, resulting in more effective and efficient marketing efforts in today’s digital age.